6 Benefits for Adding YOUR Business to AngleseyLocal
With the way that the internet has shaped how we find things online, it will not come as a surprise that there are many online business directories. We are here to help you to understand the huge benefits and advantages of listing your business on an online business directory that works.
The assumption that an online business directory is a digital version of the old paperback directory books, such as Yellow Pages and Thompson Local, is completely off the mark.
An online business directory is a very comprehensive channel that allows your future customers, other professionals, and business owners to search, compare and obtain contact with businesses relevant to their search criteria in just seconds using any device that can connect to the internet.
AngleseyLocal.com has also taken the online directory model one step further – letting local people and businesses easily find and connect to other local businesses close to them.
Let’s grab a cup of coffee, sit down and look at the 6 top benefits of how AngleseyLocal can do wonders for you and your business:
1. Improve Local Presence.
Larger local business directories offer filter options for you to search for businesses in your local area, however in our case here on Anglesey – searching a business on e.g. yell.com in Anglesey will also show all businesses listed in Gwynedd. AngleseyLocal is for businesses on Anglesey, Bangor and Caernarfon only. In other words – you as a business get to target your marketing to customers relevant to you.
2. Maximise your exposure to your local area
If your business is not listed at all on any online directories, your customers may be contacting your competitors. Ensuring that your business is listed, and details are accurate, increases the likelihood that new customers will find your business.
Because of our approach to Search Engines, such as Google and Bing, when your customers search using a search engine, your directory listing will be thrown into the search results. When searching for products or services, customers may search for a product or service and not a business name e.g. plumbers on Anglesey or best restaurant on Anglesey. By maximising on search terms, business categories and relevant content in your AngleseyLocal listing, your chances of a customer finding you are greatly increased.
3. Strengthen online presence
Have you ever noticed that if you Google your own business name, you might find your business listed on several online directories? Some of these directories may even achieve better ranking than your own business Facebook page or website. With business directories playing such a key role in providing information to your customers, it is always good practice to keep information accurate. The information on AngleseyLocal is easy to update, with a 5-star support group on standby to help you if you ever get stuck. We are here to help you to invest in your online presence and business.
4. Creating Brand Awareness
Every time a customer performs a search in an online business directory, a list will appear with matching results. All businesses will have an image placeholder and a short descriptive text. If the potential customer wants to know more about your business and what you have to offer, they will click on it. Having a clear and professional level of brand awareness plays a key role in showing your customers they can trust your business. You want to make sure your business stands out from your competitors, it could be your logo, images of the products you have to offer or a clear image of your shop front. The more a customer notices the effort put into your listing, the more likely they are to click on yours. Even if they do not click on your business name right there and then, the branding they see will leave a footprint in their thoughts. Brand memory may then be associated to any other material you produce, such as paid advertising, leaving the customer with the notion that they have seen your business before. The more a customer sees your business, the likelihood of them contacting you is greatly increased based on trust, confidence in your business and professionalism.
5. Improve SEO
If you have ever searched into how to improve the SEO on your business website, you would have probably found an in-depth article telling you to boost your SEO by creating relevant and rich web content. This will give you a better chance in getting a higher rank in search engines.
Whilst this is entirely accurate, another method that can be used in conjunction with this, is to have relevant “inbound links” directing traffic to your website. This is where you can make an online business directory do some heavy lifting for you, they are a great platform for your business to build upon your already exciting web content. It may improve your websites ranking giving you web search impressions that otherwise would simply not have been there.
6. The Google Climb
To achieve the hotspot of having your business on the first page of Google, excellent SEO is imperative, however, it can take months before you start to see any results as a business. This is because of the algorithms used by Google continuously check and monitor relevant information.
Online Business Directories that have been established for a healthy period are already well established within the Google algorithm with their accurate, content-rich, relevant information pushing their pages up the rankings of Google searches.
A business can take advantage of this by being listed with a directory, benefitting from their well-established SEO. For any of this to have a positive effect however, it is important that all your information is correct as to not produce conflicting or inaccurate information and frustrating potential customers. The last thing you want is for them to go to your competitors because of incorrect information.
•If your business is listed on AngleseyLocal, like many others – please ensure you have claimed the business and that the information is accurate.
•If your business is not listed, add it for free today. (Premium listings are also available)
•Together we can help your business grow in the local market with strong SEO and keywords/search words. Look at the different options we have and remember, we are here to help.
Anglesey local – your Local Business Directory.